Management and Marketing
Welcome to the Department of Management and Marketing!
The Department of Management and Marketing at the University of North Alabama offers students BBA degrees in Marketing and Professional Management with a choice of four concentrations: Entrepreneurship, General Management, Hospitality Management, and Human Resource Management. Students both inside and outside the College of Business can earn minors in Business Administration, Entrepreneurship, Management and Marketing.
Our department is focused on student success. We strive to provide our majors with a solid foundation in business with specialized degree programs in management and marketing. Our department has a very dedicated staff and a talented, well-qualified faculty. The department is composed of 11 full-time faculty members, 7 of whom have doctorates in their teaching fields and 3 are currently in various stages of earning their doctorate. The faculty is dedicated to academic excellence in the classroom and committed to conducting academic research which enhances their classroom performance. Our students will be exposed to the skills necessary to be successful in their chosen major within our department.
Internships are often available for eligible junior and senior students. There are several scholarships available for Management and Marketing students to apply which are awarded each year. Students earning Management and Marketing degrees from UNA have gone on to have careers with Listerhill Credit Union, TVA, Blue Cross and Blue Shield, Bank Independent, State Farm, Redstone Arsenal, SCA Tissue, to name just a few of the firms which have employed our graduates.
For more information please contact:
Dr. Dan Hallock
Professor and Department Chair
Keller 131
Phone: (256) 765-4937
Fax: (256) 765-4959
Email Address: dehallock@una.edu
Effective Fall 2010*
Professional Management Major
The Professional Management Major is a 24 hour degree program consisting of eight 3-hour courses. All Professional Management majors must take the following five 3-hour courses and then may select one of the four concentration options (see below) which consist of three 3-hour courses.
Professional Management Major Four Year Plan
| Course | Credit |
| MG 331 - Leadership and Organizational Behavior | 3 hrs |
| MG 362 - Human Resource Management | 3 hrs |
| MG/MK 391 - Entrepreneurship | 3 hrs |
| MG/MK 440 - Applied Managerial Decision Making & Analysis | 3 hrs |
| MG 485 - Project Management | 3 hrs |
| Total | 15 hrs |
There are four concentration options that a student may select from:
1. Human Resource Management
- MG 371 - Labor Issues and Legislation
- MG 462 - Performance Appraisals and Compensation
- MG 475 - Strategic Human Resource Management
2. Entrepreneurship
- BL 381 - Business Law for Entrepreneurs
- MK 395 - Entrepreneurial Marketing
- MG/MK 494 - Entrepreneurial Business Plan Writing
3. Hospitality Management
- MG 345 - Hotel Management and Operations
- MG 350 - Hospitality Accounting and Finance
- MK 455 - Hospitality and Tourism Marketing
4. General Management
- Student may select any three 300/400 level business courses, two which must be MG courses.
Marketing Major
The Marketing Major is a 24 hour degree program consisting of eight 3-hour courses. All students must take the prescribed six 3-hour courses and then must take two 3-hour elective courses at the 300/400 level. The student can take two 3-hour Marketing elective or take one 3-hour Marketing elective and one 3-hour 300/400 level business elective of their choice.
Marketing Major Four Year Plan
| Course | Credit |
| MK 363 - Integrated Marketing Communications | 3 hrs |
| MK/MG 440 - Applied Managerial Decision Making & Analysis | 3 hrs |
| MK 461 - Sales and Sales Management | 3 hrs |
| MK 476 - Consumer Behavior | 3 hrs |
| MK 479 - Marketing Research | 3 hrs |
| MK 498 - Marketing Management | 3 hrs |
| Marketing Elective - 300/400 level (3 hours) | 3 hrs |
| Business Elective - 300/400 level (3 hours) | 3 hrs |
| Total | 24 hrs |
*Fall 2009 and Prior, view the Archive tab
Effective Fall 2010*
Minor in Business Administration
| Course | Credit |
| AC 291 - Accounting Concepts I | 3 hrs |
| AC 292 - Accounting Concepts II OR | |
| EC 252 - Principles of Microeconomics | 3 hrs |
| EC 251 - Principles of Macroeconomics | 3 hrs |
| MG 330 - Principles of Management | 3 hrs |
| MG/MK 491 - International Business | 3 hrs |
| MK 360 - Principles of Marketing | 3 hrs |
| Total | 18 hrs |
Minor in Entrepreneurship
| Course | Credit |
| MG 100 - Introduction to Business | 3 hrs |
| MG 330 - Principles of Management | 3 hrs |
| MG/MK 391 - Entrepreneurship | 3 hrs |
| MK 360 - Principles of Marketing | 3 hrs |
| MK 395 - Entrepreneurial Marketing | 3 hrs |
| BL 381 - Business Law for Entrepreneurs | 3 hrs |
| Total | 18 hrs |
Minor in Management
| Course | Credit |
| MG 100 - Introduction to Business | 3 hrs |
| MG 330 - Principles of Management | 3 hrs |
| MG 331 - Leadership and Organizational Behavior | 3 hrs |
| MG 362 - Human Resource Management | 3 hrs |
| Management Electives - 300/400 level (6 hours) | 6 hrs |
| Total | 18 hrs |
Minor in Marketing
| Course | Credit |
| MG 100 - Introduction to Business | 3 hrs |
| MK 360 - Principles of Marketing | 3 hrs |
| MK 363 - Integrated Marketing Communications | 3 hrs |
| MK 476 - Consumer Behavior | 3 hrs |
| Marketing Electives - 300/400 level (6 hours) | 6 hrs |
| Total | 18 hrs |
*Fall 2009 and Prior, view the Archive tab
MANAGEMENT COURSES
MG 100 Introduction to Business (Fall, Spring, Summer)
MG 330 Principles of Management (Fall, Spring, Summer)
MG 331 Leadership and Organizational Behavior (Fall, Spring, Summer)
MG/MK 340 Negotiation and Conflict Resolution (Fall, Spring, Summer)
MG 345 Hotel Management and Operations (Fall, Spring, Summer)
MG 350 Hospitality Accounting and Finance (Fall, Spring, Summer)
MG 362 Human Resource Management (Fall, Spring, Summer)
MG 371 Labor Issues and Legislation (Fall, Spring, Summer)
MG 382W Managerial Communications (Fall, Spring, Summer)
MG/MK 391 Entrepreneurship (Fall, Spring, Summer)
MG 420 Operations Management (Fall, Spring, Summer)
MG/MK 425 Transportation and Logistics (Fall, Spring, Summer)
MG/MK 440 Applied Managerial Decision Making and Analysis (Fall, Spring, Summer)
MG 462 Performance Appraisals and Compensation (Fall, Spring, Summer)
MG 475 Strategic Human Resource Management (Fall, Spring, Summer)
MG 480 Management Internship (Fall, Spring, Summer)
MG 485 Project Management (Fall, Spring, Summer)
MG/MK 491 International Business (Fall, Spring, Summer)
MG/MK 494 Entrepreneurial Business Plan Writing (Fall, Spring, Summer)
MG 496H Honors Symposium in Leadership (Spring)
MG 498 Strategic Management (Fall, Spring, Summer)
MG 499 Independent Study - Practicum (Fall, Spring, Summer)
MARKETING COURSES
MK/MG 340 Negotiation and Conflict Resolution (Fall, Spring, Summer)
MK 360 Principles of Marketing (Fall, Spring, Summer)
MK 363 (Fall, Spring, Summer)
MK/MG 391 Entrepreneurship (Fall, Spring, Summer)
MK 395 Entrepreneurial Marketing (Fall, Spring, Summer)
MK/MG 425 Transportation and Logistics (Fall, Spring, Summer)
MK/MG 440 Applied Managerial Decision Making and Analysis (Fall, Spring, Summer)
MK 455 Hospitality and Tourism Marketing (Fall, Spring, Summer)
MK 461 Sales and Sales Management (FalIntegrated Marketing Communicationsl, Spring, Summer)
MK 476 Consumer Behavior (Fall, Spring, Summer)
MK 479 Marketing Research (Fall, Spring, Summer)
MK 480 Marketing Internship (Fall, Spring, Summer)
MK 487 E-Marketing (Fall, Spring, Summer)
MK/MG 491 International Business (Fall, Spring, Summer)
MK 492 Retailing (Fall, Spring, Summer)
MK/MG 494 Entrepreneurial Business Plan Writing (Fall, Spring, Summer)
MK 498 Marketing Management (Fall, Spring, Summer)
MK 499 Independent Study - Practicum (Fall, Spring, Summer)
DEPARTMENT OF MANAGEMENT AND MARKETING (You are assigned an advisor according to first letter of your last name) |
||||
Management Majors: |
||||
Last Name |
Advisor |
Office |
Ext. |
Email |
| A-C | Dr. Santanu Borah | Keller 321. | 4605 | sborah@una.edu |
| D-H | Mr. Walt Henley | Keller 349 | 5069 | whhenley@una.edu |
| I-K | Dr. Dan Hallock | Keller 131 | 4937 | dehallock@una.edu |
| L-P | Ms. Natasha Lindsey | Keller 250 | 4943 | nslindsey@una.edu |
| Q-U | Dr. Dennis Balch | Keller 123 | 4955 | drbalch@una.edu |
| V-Z | Dr. Jeremy Stafford | Keller 141 | 4148 | jostafford@una.edu |
Marketing Majors: |
||||
Last Name |
Advisor |
Office |
Ext. |
Email |
| A-C | Dr. Melissa Clark | Keller 347 | 4624 | mnclark@una.edu |
| D-I | Dr. Jana Beaver | Keller 348 | 4938 | jbeaver@una.edu |
| J-M | Dr. Robert Armstrong | Keller 323 | 4785 | rwarmstrong@una.edu |
| N-R | Ms. Donna Yancey | Keller 241 | 4424 |
dnyancey@una.edu |
| S-Z | Mr. Jerome Gafford | Keller 351 | 5068 | jmgafford@una.edu |
MBA Concentrations in Management and Marketing
The Master of Business Administration (MBA) is a 34 hour degree program consisting of eleven 3-hour courses and one 1-hour course . The Department of Management and Marketing supports three concentrations in the MBA program: Professional Concentration, Health Care Management Concentration and the International Business Concentration. To earn an MBA with one of the above concentrations, all students must take the nine required courses listed below (25 hours) and one of the three nine-hour concentrations for a total of 34 hours.
- MG 601 - MBA Skills and Outcomes (should be taken first semester)
- AC 626 - Cost for Management Decision Analysis
- CIS 625 - Enterprise Systems Analysis
- EC 650 - Managerial Economics
- FI 630 - Financial Management
- MK 660 - Marketing Strategy
- QM 670 - Quantitative Methods
- MG 624 - Organizational Behavior
- MG 640 - Management Policy
There are three concentration options that a student may select from are:
1. Professional Concentration
- Any three MBA electives chosen by the student
2. International Business Concentration
- MG/MK 691 - International Business
- EC/FI 563 - International Trade and Finance
- MG 610 - Business Ethics OR
- MG 680 - International Internship OR
- MG 698 - Independent Study/Practicum in International Business (with approval of the department chair)
3. Health Care Management Concentration
- MG/MK 665 - Issues in Health Care Management
- MG 695 - Strategic Management for Health Care Management
- MK 671 - Marketing for Health Care Management
For additional information regarding the MBA program, please click on the following link
Management and Marketing
323 Keller Hall
Florence, AL 35632-0001
348 Keller Hall
Florence, AL 35632-0001
347 Keller Hall
Florence, AL 35632-0001
131 Keller Hall
Florence, AL 35632-0001
250 Keller Hall
Florence, AL 35632-0001
241 Keller Hall
Florence, AL 35632-0001
123 Keller Hall
Florence, AL 35632-0001
321 Keller Hall
Florence, AL 35632-0001
351 Keller Hall
Florence, AL 35632-0001
132 Keller Hall
Florence, AL 35632-0001
141 Keller Hall
Florence, AL 35632-0001
Fall 2009 and Prior Years
Major in Management: Option I
Human Resources Management
Students selecting to major in Human Resources Management follow a curriculum which will prepare them for a career in this area. This major is also excellent preparation for any area in business which requires knowledge of the human resource function. Students who earn this degree will have the basic knowledge needed to begin preparation for the SPHR or PHR certification.
Requirements for major in Management: Option I - Human Resources Management
Major in Management: Option II
Professional Management
Students selecting the major in Professional Management will be exposed to several areas in management including entrepreneurship, leadership, human resources and project management. Students can strengthen their degree through management electives to complete the degree requirements.
Requirements for major in Management: Option II - Professional Management
Major in Management: Option III
Entertainment Industry Management
Short description of this option.
Requirements for major in Management: Option III - Entertainment Industry Management
Major in Management: Option IV
Hospitality Management
Students selecting the major in Hospitality Management will be exposed to the field through a combination of courses in management, accounting and culinary arts (see course requirements). This major is designed to prepare students for a career in the hospitality management industry by exposing them to numerous areas in the field.
Requirements for major in Management: Option IV - Hospitality Management
Major in Marketing
Short description of this option.
Requirements for major in Marketing
Requirements for a Minor in Management
(18 semester hours)
2009-2010 Catalog
| Course | Credit |
| MG 100- Introduction to Business | 3 |
| MG 330- Principles of Management | 3 |
| MG 335- Leadership | 3 |
| MG 362- Human Resources Management | 3 |
| Management electives (300/400 level course) | 6 |
| Total | 18 |
Requirements for a Minor in Marketing
(18 semester hours)
2009-2010 catalog
| Course |
Credit
|
|
|
|
| MG 100- Introduction to Business |
3
|
| MK 360- Principles of Marketing |
3
|
| MK 363- Integrated Marketing Communications |
3
|
| MK 476- Consumer and Market Behavior |
3
|
| Marketing electives (300/400 level) |
6
|
|
|
|
| Total |
18
|
Requirements for a Minor in Business Administration
(18 semester hours)
2009-2010 catalog
| Course |
Credit
|
|
|
|
| AC 291 - Accounting Concepts I |
3
|
| AC 292 - Accounting Concepts II |
3
|
| OR EC 252 - Principles of Microeconomics | |
| EC 251- Principles of Macroeconomics |
3
|
| MG 330 - Principles of Management |
3
|
| MG 335 - Leadership |
3
|
| MK 360 - Marketing |
3
|
|
|
|
| Total |
18
|
Requirements for a Minor in Entrepreneurship
(18 semester hours)
2009-2010 catalog
| Course |
Credit
|
|
|
|
| CIS 376 - Web Development |
3
|
| MG 100 - Introduction to Business |
3
|
| MG 391 - Entrepreneurship |
3
|
| MK 395 - Entrepreneurial Marketing |
3
|
| Electives from among BL 381, FI 385, MG 331, MG 362, MG 480, MG 494, MK 360, MK 461, MK 492 |
6
|
|
|
|
| Total |
18
|
